Portfolio / Marry Me London

Marry Me London

UX/UI Architect & Front-End Consultant

Marry Me London was developed as part of Waltham Forest Council's digital commercialisation programme to promote the borough's marriage and civil partnership services, venues and ceremony packages. The website combined inspirational content, photography and practical information to help couples plan their special day while generating enquiries for the council's wedding services.

Project Details

Client / Organisation
London Boroough of Waltham Forest
Date
2017 - 2018
Role
UX/UI Architect & Front-End Consultant
Project Focus
Promotion of marriage and civil partnership services, venue marketing, user experience design and lead generation.
Technical Environment
HTML5, CSS3, JavaScript, jQuery, Responsive Design, UX Design and Front-End Development.

Project Focus

The project focused on creating an engaging and visually appealing website that showcased Waltham Forest's wedding and civil partnership offering. The site was designed to inspire prospective couples through high-quality imagery and venue information while providing clear guidance on ceremony options, packages and booking enquiries.

As part of the wider commercialisation programme, the website was intended to increase awareness of the council's wedding services and encourage more couples to choose Waltham Forest venues for their ceremonies. Particular attention was given to content presentation, user journeys and enquiry generation to support the service's commercial objectives.

My Contribution

I was responsible for the UX/UI architecture and front-end delivery of the platform, working closely with stakeholders to define the user experience and visual presentation. The role combined user-centred design principles with practical front-end implementation to create a polished and responsive experience across devices.

Main contributions included:

  • UX/UI architecture and interface design
  • User journey planning and optimisation
  • Responsive website design
  • Front-end HTML, CSS and JavaScript development
  • Supplier directory and listing design
  • Search and navigation improvements
  • Content structure and information architecture
  • Cross-device and cross-browser testing

Technical Environment

The platform was delivered using HTML5, CSS3, JavaScript and jQuery, supported by responsive design techniques to ensure an effective user experience across desktop, tablet and mobile devices. Activities covered both design and front-end implementation, with a strong focus on usability, visual presentation and conversion optimisation.

Project Outcome

The completed website provided a modern and engaging digital presence for Waltham Forest's marriage and civil partnership services. Through a combination of user-centred design, strong visual presentation and clear information architecture, the platform successfully promoted the council's venues and services while supporting the wider commercialisation objectives of the programme.

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