Portfolio / Thorntons

Thorntons

UX/UI Consultant & Front-End Developer

Working as part of the Micros Fidelio delivery team, I contributed to the ongoing development and enhancement of Thorntons' e-commerce platform, helping to improve the user experience, front-end functionality and online shopping journey for one of the UK's best-known confectionery brands.

Project Details

Client / Organisation
Thorntons (Micros Fidelio)
Date
October 2012 – January 2013
Role
UX/UI Consultant & Front-End Developer
Project Focus
E-commerce enhancement, user experience optimisation, front-end development and online retail.
Technical Environment
HTML5, CSS3, JavaScript, jQuery, Knockout, Underscore, AJAX, Orchard CMS, LESS and Bootstrap.

Project Focus

The project focused on enhancing an established e-commerce platform used to promote and sell Thorntons' extensive range of confectionery products online. As consumer expectations for online retail continued to evolve, the objective was to improve usability, introduce new functionality and support a more effective customer journey from product discovery through to purchase.

Particular attention was given to creating a seamless shopping experience, improving interface consistency and ensuring that new functionality integrated effectively within the existing platform architecture. The work formed part of the ongoing evolution of Thorntons' online retail offering within an increasingly competitive e-commerce

My Contribution

As UX/UI Consultant and Front-End Developer, I worked closely with the Micros Fidelio delivery team to implement enhancements and new functionality across the platform. My role involved analysing existing user journeys, improving front-end implementation and helping to ensure a consistent and engaging shopping experience across the site.

Main contributions included:

  • UX/UI analysis and interface enhancement
  • Front-end HTML5 and CSS3 development
  • JavaScript and jQuery functionality development
  • E-commerce user journey optimisation
  • Product page and shopping experience improvements
  • Interface consistency and usability enhancements
  • Integration with CMS-driven content templates
  • Cross-browser and cross-device compatibility testing
  • Collaboration with designers, developers and stakeholders
  • Front-end quality assurance and best practice implementation

Technical Environment

The platform utilised HTML5, CSS3, JavaScript, jQuery, Knockout and Underscore together with AJAX-driven interactions to support a rich e-commerce experience. Orchard CMS, LESS and Bootstrap were used to facilitate content management, responsive layouts and efficient front-end development within the wider platform architecture.

Project Outcome

The engagement contributed to the ongoing enhancement of Thorntons' online retail platform through improved usability, new functionality and a more refined customer experience. By applying UX principles and modern front-end development techniques, the project helped support a smoother and more engaging online shopping journey for customers while maintaining consistency across the platform.

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